Spyder Speak - Blogging and SEO



Eric Howerton, CEO and senior marketing consultant with WhyteSpyder, a digital marketing agency in Northwest Arkansas, talks about how blogging impacts search engine optimization (SEO).

Although blogging can greatly increase SEO rankings, companies should not feel obligated to initiate a blog unless they are committed to publishing useful articles for its audience. Best practices in blogging include:

1. Layout and schedule useful articles for the audience
2. Make sure your blogs are written for humans, not robots, but include appropriate high value key terms within the body copy and appropriate tags strategically
3. Utilize the blog as the hub of social media efforts by taking snippets of the blog content and distributing through appropriate social channels in an engaging way for that channel. Drive back to your blog and website from social channels.
4. Keep your blog organized by categories your audience is interested in so they can easily navigate your topics
5. Always include some graphics, whether a relative photo, illustration, info graphic or better yet, a video. Make sure to apply the appropriate tags for each asset.

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