Hashtags, Keywords and SEO with Phyllis Khare for Peaceful Media



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Hello everyone - Did you know there are only 4 ways to expand your REACH online?

Well, now you do! And if you are following this series, next up is Hashtags, Keywords and SEO.

You can review what we discussed in the first post, which was all about creating Magnetized Shareable Content.

Here’s a little reminder of the the four ways to expand Reach online.


So, let’s dive into Hashtags, Keywords and SEO. Why is this important? Because Search is still the way people find what they REALLY need. It’s all about Search. And it turns out that hashtags - these beautiful little things - automatically gather everything together using that same hashtag into a neat little search results feed.


Most people haven’t realized that hashtags are the same function as “keywords” - except they show the results inside social sites, instead of on a Google Search results page.

Now, Search Engine Optimization (or “SEO”) is just the art of making sure that when people search for the things you are providing, your business comes up as high as possible in the search results. This world of SEO is a huge topic, but for this short post, just think of SEO as the underlying architecture of the words that are used on your social site, About pages, Bios, and of course on your website.


So, let’s explore the 3 types of hashtags you can use to gain more reach online; branded, functional and fun.
Branded Hashtags
When you use your business name, your name, your tagline or your branded company motto - or anything you have copyright ownership of, as a hashtag - that is a called a branded hashtag.

Here are a few examples:
#justdoit
#phylliskhare
#yellowbirdhotel
#SustainableLivingPodcast


Functional Hashtags
One of the best ways to think about this type of hashtags is - take any keyword and put a # in front of it. That’s really all it is. Whatever people are using to search for something - that word can be a functional hashtag.

Some good examples of this are:
#beach
#socialmedia
#marketing
#author
#podcast

You might think the following are Branded Hashtags, but they are not really “owned” by anyone even though they are Names, so they end up in the functional category. A few examples are:
#Orlando
#USA
#Canada


Also, there are some hashtags that have become functional through use - especially on Instagram. These are hashtags that at one time were fun and then caught on and are now highly functional. A few examples of this would be:
#ThrowBackThursdays
#catsofinstagram (ANY animal of Instagram in fact)
#ihavethisthingwithfloors (I have this thing with anything; flowers, tiles, carpets)

Fun Hashtags
The fun type of hashtag doesn’t help one bit in increasing your Reach, but it DOES increase your cool factor - if done well. It’s also a good way to convey your company \

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