How to use google keyword planner 2017-2018 | Keyword research, SEO and YouTube



Learn how to use google keyword planner 2017-2018 | Keyword research, SEO and YouTube

What’s A Keyword Planner, Anyway?
The Keyword Planner is a more focused version of the Google Keyword Tool and AdWords Traffic Estimator tool, and the focus is on doing one thing only: to make it easier for advertisers to get through the process of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a good start.

It differs from the existing Google Keyword Tool and AdWords Traffic Estimator tools in that the old tools were more general purpose, unstructured tools. They could be used for just about anything, including Keyword Research for SEO. This new tool, on the other hand, is more like an ultimate AdWords campaign building workshop.

The Keyword Planner has a “wizard” type interface. The first step in the process is to determine how you’re going to go about creating your ad campaigns and ad groups. You’re asked to pick one of 3 possible paths:

Search for Keyword and Ad Group Ideas
Enter or Upload Keywords to get Estimates
Multiply keyword lists to get Estimates
Here’s what this looks like in AdWords:

keyword-planner-in-adwords

Searching For Keyword & Ad Group Ideas
Most of the time when creating a new campaign in AdWords, you’ll need to rely on Google to provide you with keyword suggestions to pick from. Therefore, the primary flow through the Keyword Planner is to “Search for keyword and ad group ideas.”

Clicking on that option whisks you off to the next stage of the Keyword Planner, which provides a robust keyword workbench for researching and picking keywords to add to your AdWords account, illustrated below:

using-keyword-planner

Using this interface, the Keyword Planner lets you brainstorm keywords using any or all of the following three methods:

By Keyword: you can type in a word or phrase relevant to your business
By Landing Page: by entering a landing page on your site (or any competitor’s webpages, for that matter), the Keyword Planner will scan and infer keywords that are relevant to those pages
By Product Category: you can select from one of thousands of pre-defined keyword categories
Filtering Keywords From Your Keyword Plan
Additionally, the Keyword Planner provides robust filtering capabilities so you can be super picky with what keywords you choose to add to your PPC account. For example, you can filter keywords based on the following ways:

Average CPC: include or exclude keywords that fall above or below a desired Cost Per Click
Estimated Search Volume: include or exclude keywords that fall above or below a desired monthly search volume
Keyword Competition: you can narrow your list based on estimated advertiser competition
Exclude Keywords Already In Your Account: the Keyword Planner can automatically exclude keywords that are already in your own AdWords account to avoid having duplicate keywords
Filter by Keyword: you can specify to include or exclude keywords containing specific terms
Setting Targeting Parameters
Because keyword research requires analyzing keyword statistics in order to determine whether or not a given keyword makes sense for your business, Google lets you customize the keyword stats and performance estimates so that they’re relevant to your campaigns. This means they let you specify targeting parameters such as language, country and search network.

List View Vs. Grouped View
One nice feature is the ability to view keywords in the Keyword Planner that appear either in list view or in grouped view — this is analogous to the concept of keyword niches and keyword lists.

Your “Keyword Plan”
As you discover promising terms looking at individual keywords or keyword groupings, you have the ability to add them to “Your Plan,” which is a temporary storage area for saving interesting-looking keywords and keyword groupings for later.

The Keyword Planner maintains state for the duration of your session — keywords that you add to “Your Plan” are saved while you’re in the process of looking for keywords.

This is a nice change — previously, when using the Google Keyword Tool and AdWords Traffic Estimator separately, there was a bit of a disjointed workflow where you had to save the results of the Google Keyword Tool, then open the file and copy/paste it as input to the AdWords Traffic Estimator. These two separate processes are now integrated into a single, seamless one.

When you’re done picking keywords and adding them into “Your Plan,” click on the Get Estimates and Review Plan button.

Getting Estimates & Reviewing Your Plan
The next stage of the Keyword Plan process involves setting a keyword bid and daily budget for your portfolio of keywords and keyword groupings.

Since keyword volume and CPC bid estimates are based on your budget, bid, location and other competitive factors.

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