ACTION ITEMS SEO: Episode 1: Keyword Research



Any and every SEO campaign is going to involve a heavy amount of market research, studying user intent, and chasing the long tail modifications of your primary keywords. This is all to make sure that you aren't just generating traffic, but the right kind of users to your site.

In our first ACTION ITEMS video, the Growth Marketing Manager for Directive Consulting, Sean Martin, will walk you through how to perform your advanced keyword research and what tools to use.

ACTION ITEM SEO: Episode 1: Keyword Research

The first step of your keyword research process should be to identify which of your pages need to be ranking for which primary keywords.

At Directive Consulting, and many other industry trusted companies, we use SEMRush to identify our page ranks and keyword goals.

SEMRush is a great tool for search marketers as it not only shows you all of your landing pages and referring domains, but it shows you where those pages are ranking on the SERP for the given keyword you are targeting.

It will even show you the previous ranking next to the current ranking so you can see if you are rising or falling. You can use multiple other filters to search for keywords or specific page ranks to better prioritize your page optimization to-do list.

You can also check out our other video on optimizing your older page 2 content pieces to improve their organic ranking!

Once you know what pages you are trying to rank for and what primary keywords you are targeting, you can plug in different semantic variations of your keyword into Moz's Keyword Explorer.

We use Moz because it gives you different data points for your different keywords such as search volume, difficulty, and traffic opportunity. These numbers give you a more quantified idea of the potential your targeted keyword has to perform well.

Moz is a great tool because it will change the data for very specific modifications in your semantic variations. This way you can identify the syntax of your keyword that has the most potential to rank and engage users.

Once you have the ideal semantic variation of your keyword, you can plug that into a third tool that we use at DC - Answer the Public.

What Answer the Public will do is reorganize your keywords into actual interrogative forms of user queries organized by search volume. This means that instead of generic keywords like primary topics or what not, you can see what questions users are typing directly into the search bar when they use that keyword.

Instead of looking at simply the what - they provide the who, what, when, where, why, and how of those given terms.

You can answer these questions directly in order to enhance your user experience and engagement as well as improve your ranking.

Since published on 09 12 2016 - 22:12:04 This video has been viewed 121 times, in the audience there are 2 likes, and The number who hate this Video is: 0. This video is favorited by 0 people and has been commented on as many times 0 times, Videos that have this 3 Minute(s) 33 Second(s) Length, are in Category Autos & Vehicles7

Videos titled ACTION ITEMS SEO: Episode 1: Keyword Research are published by Channel Directive Consulting with Channel ID UCaf8ut2dP0w08kKw-jPXx5Q on 09 12 2016 - 22:12:04

Videos Related Videos ACTION ITEMS SEO: Episode 1: Keyword Research

  • Which Etsy SEO Keyword Is Best | Etsy SEO
    Which Etsy SEO Keyword Is Best | Etsy SEO
    http://marketingartfully.com/2016/11/09/how-to-figure-out-your-etsy-shop-seo-the-new-marmalead/ We have our ideas, we have some keywords, but now we ...
  • HTCM Search Engine Optimization SEO & Keyword Research
    HTCM   Search Engine Optimization SEO & Keyword Research

    ]
  • Keyword Research - SEO 2017 Complete Guide (Part 6)
    Keyword Research  - SEO 2017 Complete Guide (Part 6)
    If you're looking to learn keyword research local, national, or internal searches in 2017 this is the guide for you
    We cover the keyword planner, keywordtool.io, ...
  • SEO YouTube - Hướng dẫn chọn Keyword giúp video lên TOP
    SEO YouTube - Hướng dẫn chọn Keyword giúp video lên TOP
    SEO YouTube - Hướng dẫn chọn Keyword giúp video lên TOP Cách chọn video keyword này dựa trên bài hướng dẫn của Brian Dean đăng trên trang ...

    Postingan terkait:

Belum ada tanggapan untuk "ACTION ITEMS SEO: Episode 1: Keyword Research"

Post a Comment